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16 May 2025
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UFC star Kamaru Usman joins Melbet as brand ambassador
- Melbet unveils Kamaru Usman as latest brand ambassador
- Former UFC welterweight champion will represent the betting company in Africa and elsewhere
UFC star Kamaru Usman has joined Melbet as a brand ambassador.
Kamarudeen Usman, nicknamed "The Nigerian Nightmare," is a former UFC welterweight champion who first debuted with the company in 2025.
The 38-year-old is considered one of the greatest Welterweights of all time, and has enhanced his profiled by becoming Melbet's newest global brand ambassador.
The partnership will see Usman become the face of numerous Melbet promotions in Africa and elsewhere, both online and offline, with exclusive offers expected to launch via social media in the coming weeks.
A Melbet spokesperson said the partnership would reflect the betting platform's values of "strength, discipline, strategy and leadership."
"If you look at all our ambassadors, you’ll notice we only form partnerships with those who share our values and ambitions," the company said in a statement.
"This can be reflected not only in their personal traits, but also in what they do outside the field, octagon, or court."
Usman is the latest high profile figure to join Melbet following a multi-year partnership agreements this year with Indian actress Monami Ghosh and soccer legend Didier Drogba.
Melbet is available in many countries around the world. New players can register with the Melbet promo code 150MAX to claim the biggest available welcome bonus and to claim exclusive promotions and offers.
Up to $1750 (or currency equivalent) in bonus money is available by using this code when registering.
